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Marketing Dashboard

An overview of the Marketing Dashboard

T
Written by TradeTechSolutions
Updated over a month ago

Overview

The Marketing Dashboard gives you a weekly snapshot of trader performance and engagement that is useful for campaigns, social posts, and showcasing results:

  • Who your top traders are this week

  • Which symbols/pairs have the most activity and wins

  • How many users are logging in

  • How much you are paying out and what your headline payouts look like

  • Which countries are getting the most payouts and who the standout traders are there

All metrics are calculated over the last 7 days (from today back one week), using real trading (ClosedPosition), withdrawal (Withdrawal), and user (User) data.

Header Actions

Sort / Search Controls

These buttons let you adjust or search the data on the page (depending on your configuration). They do not change how the weekly metrics are calculated; they just help you navigate and filter what you see.

Weekly Highlight Cards

The top cards summarise the most “marketable” trading and payout highlights from the last week.

Best Trade This Week

What it shows

The single most profitable closed trade in the last 7 days.

Details in the footer:

  • Symbol (instrument traded)

  • Direction (Long/Short)

  • Volume (in lots)

  • Account ID or login that placed the trade

Use case

Ideal for “trade of the week” content and social proof.

Best Trader This Week

What it shows

The top performing trading account for the week by profit.

Metric – Weekly PnL shown as:

  • Percentage return vs initial balance (PNL %)

  • Absolute profit (PNL $) over the week

Footer details:

  • Account login

  • Win rate (percentage of winning trades)

  • Total trades taken in the week

Use case

Showcases “trader of the week” for marketing, leaderboards, or internal highlights.

Logged In Users This Week

What it shows

Number of unique users who logged in at least once in the last 7 days.

Use case

Quick indicator of weekly active users (WAU) for engagement and campaign impact.

Total Payouts This Week

What it shows

Total amount of approved withdrawals paid out in the last week.

Footer

Number of withdrawal transactions included.

Use case

Shows how much real money has been paid to traders, perfect for “we paid out X this week” messaging.

Average Payout

What it shows

The average withdrawal amount per payout over the week.

Use case

Describes the “typical” payout size when talking about trader earnings.

Highest Payout

What it shows

The largest single payout approved in the last 7 days.

Use case

Headline number for “biggest payout this week” announcements.

All these cards are built from live data and automatically roll over each week.

Top Traders This Week

This table ranks the top trading accounts by weekly profit.

Columns

Column

Description

Rank

Position in the weekly ranking (#1, #2, etc.)

Name

Trader's full name (when available)

Account

Trading account login/ID

PNL %

Weekly profit as a percentage of the account's initial balance

PNL $

Weekly profit in currency

Win Rate

Percentage of trades that closed in profit

Avg Hold Time

Average time positions were held, in hours

Most Traded Symbol

Instrument the trader traded most often this week

Total Trades

Number of closed trades this week

How it’s Calculated

  • Uses closed positions for the last 7 days

  • Aggregates per account: total profit, trades, wins, losses, average hold time, and PnL% vs initial balance

  • Ranks accounts by weekly profit and shows the top few (typically top 5)

Use it for:

  • Social proof (top performers to feature)

  • Understanding which traders are both profitable and active

  • Finding candidates for testimonials or case studies

Top Pairs This Week

This table highlights the most active and important symbols over the last week.

Columns

Column

Description

Symbol

Trading symbol/instrument

Trade Count

Number of trades closed on that symbol this week

Win Count

Number of winning trades on that symbol

Loss Count

Number of losing trades on that symbol

Avg Hold Time

Average holding time for trades in that symbol, in hours

How it’s Calculated

  • Groups all closed positions from the last 7 days by symbol

  • Counts total trades, wins, and losses per symbol

  • Computes average holding time per symbol

  • Shows the top symbols by trade count

Use it for:

  • Discovering which instruments your community is most interested in

  • Promoting content (e.g. “most traded pair this week”) and tailoring education to popular markets

Top 10 Countries by Payouts This Week

This section surfaces where payouts are going geographically, plus the standout traders in each country.

Country Cards (up to top 10)

For each country you see:

  • Country code (e.g. ISO country code)

  • Total payout amount in that country this week

  • Number of payouts for that country this week

Top Traders per Country

List of up to top 3 traders in that country ranked by payout amount this week. For each trader:

  • Rank (#1, #2, #3)

  • Name (or email if no name is set)

  • Total payout amount this week

How it’s Calculated

  • Filters approved withdrawals in the last 7 days

  • Groups by user.country_code to find the top 10 countries by total payout amount

  • For each of those countries, finds the top 3 users by payout amount in the same period

Use it for:

  • Geo-targeted marketing (“Top countries paid this week”)

  • Identifying where your most successful traders are located

  • Choosing which regions to highlight in campaigns or paid ads

One-Line Summary

The Marketing Dashboard gives a weekly snapshot of your best trade and best trader, logged-in users, payouts, top traders and trading pairs, and the top 10 payout countries with their standout traders—designed for quick social-proof and campaign insights.

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